The Launching Ceremony of China MobileE Thumbwas held at Haikou on September 30, 2010. The assistant of Governor of Hainan Province and Director of Tourism Committee of Hainan Province Lu Zhiyuan, the Vice Director of Propaganda Department of Hainan Committee of the CPCZhang Zuorong and the Director of Hainan Communications AdministrationXueLiangyan attended the ceremony.

Hainan ZOSEAdvertising CO., LTD has served China Mobile for seven years and successfully operated the E Thumb competition for four times. E thumb already became the symbolic brand of Green Mobile Culture of China. This event was planned and implemented by Hainan ZOSEAdvertising CO., LTDand the Chairman of Hainan ZOSEGroup Liu Wenjun was invited to attend the opening ceremony.